SENTIMENTS
A 360° jewelry capsule
CHALLENGE
Sentiments wanted to launch a new jewelry capsule built around emotions, but needed a partner able to handle everything, from creative direction to industrial production.
The pieces had to feel delicate yet durable, using gold-plated brass (3 μm) and Brass, and arrive retail-ready with meaningful packaging.
SOLUTION
A 360° jewelry capsule designed and produced by JWLA for Sentiments, from art direction and storytelling to design, prototyping, manufacturing, and packaging.
Delicate pieces were crafted in 3-micron gold-plated and 9brass, blending emotional storytelling with premium materials to deliver a retail-ready, cohesive collection.
The result: A full 360° jewelry collection that translated the brand’s emotional narrative into beautiful, consistent, and ready-to-market pieces.
"From story to jewel: emotions turned into wearable signatures"
